Animator and CalArts alumna Nancy Jean Tucker (Art BFA 96) directed the music video for singer-songwriter Simone White‘s recent single, Never Be That Tough, which Spin magazine describes as a “gentle and haunting, [a] minimal folk ditty about embracing those who would embrace you.”
The video—which was featured on Spin earlier this month—accentuates the song’s themes with a melancholy tale about a bear who falls in love with a woman.
The heartbreaking animated video for Simone White’s “Never Be That Tough” is a classic tale, really: bear falls in love with woman, bear pretends he’s a man, woman teaches man-bear his true nature, bear-bear eats woman. There is a wistful twist, however, to the Nancy Jean Tucker-directed clip, which well matches the mood and message of the Los Angeles singer-songwriter’s lovely song.
Tucker, who taught an adjunct Experimental Animation class at CalArts in 2006 and has since directed videos for indie-pop outfit Fol Chen, was struck by White’s voice and the dark, almost foreboding quality of the song.
“I tried to express this with my animation: a cute love story between a girl and a bear that quickly falls apart and becomes a tragedy. But the girl survives, transformed by the end,” Tucker tells Spin. “As the song says, ‘you could lose everything and it will still be alright.’”