How do you make graphic design more sustainable? Green? Eco-friendly? Does “green” design mean using less paper? What exactly are sustainable design practices? These are questions that LA-based designers hope to address through this Sunday’s public program and panel discussion, Green is not the only color: The sustainable design rainbow.
Sponsored by AIGA Los Angeles and the Pasadena Museum of California Art (PMCA), the program runs concurrently with the graphic design selections of the California Design Biennial 2010: Action/Reaction, currently on view at the museum. Louise Sandhaus, one of the exhibition’s curators and a CalArts Graphic Design faculty member, was given the task of organizing work that explores how design impacts and inspires contemporary culture.
Americans today live in a world of transformation and upheaval, facing a national economic crisis and worldwide political uncertainties, and are becoming increasingly attuned to environmental issues. The designs in California Design Biennial: Action/Reaction will address how designers are responding to these issues and how the products they create reflect the influences of our changing world.
Interested program participants are asked to view the graphic designs in the biennial and then participate in a conversation with Sandhaus, designer Derrick Schultz, The Living Principles architect Gaby Brink, along with a diverse range of California graphic design practitioners trying to make a (greener) difference in their art practices.
Green is not the only color: The sustainable design rainbow
Pasadena Museum of California Art
490 East Union St., Pasadena
Sunday, Oct. 3 at 3 pm (come early to see the show)
Free with admission to the museum