After his HTML5 interactive music video E.m-bed.de/d led to an MTV O Music Award nomination for Best Interactive Music Video, artist and CalArts alumnus Yung Jake, aka Jake Patterson (Art BFA 12), prepares to take his act outside the internet. Tonight (March 20), MOCAtv presents Yung Jake’s Unfollow at the Museum of Contemporary Art (MOCA) in Los Angeles.
In this one-night only event, Yung Jake will be streaming the internet—his internet, with his all-time favorite art and rap videos, YouTube hits, social apps, and websites—live on a big 1080p screen. The premiere of his eponymous music video follows the performance. Unfollow is his third and latest song and the MOCA performance his first IRL (webspeak for “in real life”).
In a string of text messages (the only way the artist grants interviews) with The Creators Project, Yung Jake describes his new video:
Unfollow is a music video about being haunted by the shadows of a relationship through the accessibility and abundance of social media. The unfollow button is the only tool we have to move on. Still, the spread of imagery brings us back to the past. Unfollow takes us on a journey through our devices showing how hard it is to escape unwanted information.
Meanwhile, at Yung Jake’s Instagram account, he posted this promotional video: