The pioneering design work of CalArts’ Graphic Design faculty are on grand display in West of Modernism: California Graphic Design, 1975-1995 at LACMA.
Focusing on a transformational couple of decades for graphic design, the exhibition explores how California became a haven for forward-thinking designers eager for freedom from the established East Coast design world and the rigid rules of modernism.
Featuring 31 posters and publications, West of Modernism demonstrates how these avant-garde California designers asserted their autonomy through bold colors, innovative typography, layered images, and experimentation with three-dimensional space, traditional design vernacular and newly introduced technology, including the Apple Macintosh computer.
As LACMA’s Unframed blog explains:
California’s progressive design schools provided havens for experimentation, fostering dialogue and debate within the profession. Freed from the commercial imperatives, institutions like the California Institute of the Arts (CalArts) and the Art Center College of Design even served as clients for some of the most radical work.
Curated by Staci Steinberger, LACMA’s associate curator of decorative arts and design, the show features the work of numerous CalArtians: artists and Graphic Design faculty Caryn Aono, Jeff Keedy and Lorraine Wild, faculty emeritus Ed Fella, former director of the visual arts communication program April Greiman and Eric Martin, former dean of the School of Art.
West of Modernism closes on April 21, 2019.
West of Modernism: California Graphic Design, 1975-1995
Sept. 30, 2018 – April 21, 2019
5905 Wilshire Blvd, Los Angeles